Marketing your Children's Book is a MUST

Being that I am a self-published author, I have a hand in a lot of the decisions about my projects.  That also goes for the marketing of it.  Now don't get me wrong, I could pay for major marketing, but if you cannot afford to do this (or like me, chose to do it my own way), there are so many ways you can market your work solo. 
Like any business, it NEEDS marketing.  Whether it is old school, like newspaper ads, posting posters around town...it doesn't matter, because either way, it is crucial to the success and the distribution of your work.  Authorhouse did a great thing for me by offering my book on the most popular book seller websites (i.e. Chapters, Barnes & Noble, Amazon, etc).  That is a major marketing step for writers.  I am fortunate to have that. 
Other than that though, I chose to do most of my own marketing.  I created a website that offers new things monthly, so it's always fresh and up-to-date.  Of course as you are reading this, you know I have also created a blog.  Aside from those 2 things, there is also the major social media aspects that are awesome too!  Such as, Twitter and Facebook, which I have done.  Marketing yourself takes a lot of effort and ambition!  If you would rather not have to bother with doing all of this consistently everyday, then you may look into someone marketing your work for you. 
There is a lot involved, but one thing is certain, marketing is a must!  There are many resources on the net that can aid you in tips about marketing, but always be aware of certain companies.  Some are legit and some are so far from it.  Just because you are excited about your project(s), doesn't mean you should go with the first company that calls, or the first company that jumps out at you on the internet.  Ask all the right questions before you make an informed decision.  This is YOUR work, so you want to make sure it represents you in the best way possible.  If you aren't sure what questions to ask, then it is your responsibility to also do some research to see what those inquiries might be. 

Tip:  Schools are a great place to sell your books and it is soooo much fun too!  You can make arrangements ahead of time to do a special presentation or read-aloud, and bring some copies of your book, so that parents have a chance to buy if they wish.  This has been a wonderful tool for me.  I also enjoy reading to the kids and seeing their reactions!   


I wish you the best of luck in your endeavour to become a well-known author! Thank you for your support in my dreams as well!